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What is a 'KN Car?'
You may have heard people talking about a new KN car model. Questions have been asked about if it's a new manufacturer, a new model, or a new kind of vehicle entirely. The answer - none of the above. It's actually confusion with the visual appearance of Kia's new logo.
Let's back up a bit and talk about the timeline of the logo change for this popular automotive brand. Back in early 2021, Kia announced that they were unveiling a new corporate logo. It coincided with a new global brand slogan: 'Movement that inspires.' The official unveiling of the logo and brand slogan got additional attention with a fireworks display that set a new Guinness World Record. However, the news was still mainly talked about by people within the automotive industry.
Fast forward to 2022—more and more Kia models, such as the 2022/2023 Telluride and EV6, are out on the road with the revamped logo. This, along with the official switchover of the logo on the Kia USA website, dealership websites, and more, led to a rise in people asking about what they saw as a new logo that looked like a 'K' with a backwards 'N.' So if you've heard this or wondered about it yourself, you're not alone. Since they were founded in 1944, the brand has changed their logo several times, but the last major logo change was in 1994.
The key themes of the new logo are symmetry, rhythm, and rising motion. This is why you'll notice the logo swaps out traditional font or typeface for simple lines that are all connected and draw the eye upward. Kia wanted something bold and distinctive to highlight their focus on the future of automotive, especially when it comes to advanced technology. As a manufacturer, Kia is dedicated to being at the forefront of EV and hybrid models, safety technology, connectivity, and sustainability.
According to Ho Sung Song, Kia's President and CEO, "The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a
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